The city of Zamość is a UNESCO World Heritage Site and one of the main tourist attractions of Lublin Voivodeship.
Poland is a major part of the global tourism market and is currently experiencing an upward trend in its number of visitors; this began shortly after joining the European Union. Tourism in Poland contributes to the country's overall economy and makes up a relatively large proportion of the country's service market.
The most attractive urban destinations for tourists are Warsaw, Kraków, Wrocław, Poznań, Lublin and Toruń; in addition to these the historic site of the Auschwitz concentration camp near Oświęcim is a noteworthy place of pilgrimage and a now constitutes a major monument to the prevention of war and suffering in Southern Poland.
Popular areas of natural beauty include northeast Poland's Masurian Lake District and Białowieża Forest. Poland's main tourist offerings are thought to be based around city-sightseeing and extra-urban historical monuments, business trips, qualified tourism, agrotourism, and mountain hiking, among others.
Poland was the 17th most visited country by foreign tourists in 2008.